목차
Title page
Contents
ACKNOWLEDGEMENTS 4
FOREWORD 5
EXECUTIVE SUMMARY 6
INTRODUCTION 8
SOCIAL MOBILITY: WHAT IS IT? WHY DOES IT MATTER? 10
WHY SHOULD BUSINESSES PROMOTE SOCIAL MOBILITY? 25
WHAT ROLE ARE BUSINESSES CURRENTLY PLAYING IN PROMOTING SOCIAL MOBILITY? 30
THE OPPORTUNITY EFFECT: THE BUSINESS CASE FOR SOCIAL MOBILITY DRIVING GROWTH 42
WHAT CAN WE DO TO HELP BUSINESSES MAXIMISE THE BENEFIT OF SOCIAL MOBILITY? 47
CONCLUSION 57
ANNEX 58
TABLE 1. LIST OF SOCIAL MOBILITY STRATEGIES AND/OR PRACTICES USED IN THE BUSINESS SURVEY 43
TABLE 2. DISTRIBUTION OF SECTORS IN SENIOR BUSINESS LEADER SURVEY 58
TABLE 3. DISTRIBUTION OF COMPANY OR ORGANISATION SIZE IN SENIOR BUSINESS LEADER SURVEY 58
TABLE 4. THE RELATIONSHIP BETWEEN VARIOUS SOCIAL MOBILITY STRATEGIES AND/OR PRACTICES AND INCREASED TURNOVER 59
TABLE 5. THE RELATIONSHIP BETWEEN VARIOUS SOCIAL MOBILITY STRATEGIES AND/OR PRACTICES AND FORECAST TURNOVER 60
Charts
CHART 1. "Promoting social mobility in my organisation would help..." 26
CHART 2. "If my current employer took further steps to promote social mobility, this would..." 26
CHART 3. Some consumers report that a business promoting social mobility may alter their purchasing behaviour. This was particularly the case for young consumers 28
CHART 4. A minority of consumers would be happy to pay more for a product/service from a business promoting social mobility. This is particularly the case for... 28
CHART 5. How much more would consumers be willing to pay for a product or service from a business promoting social mobility? (of those willing to pay more) 29
CHART 6. A majority of business leaders report the promotion of social mobility being a priority for their business 33
CHART 7. Business leaders reported a range of strategies and practices to promote social mobility in their workforce 34
CHART 8. Business leaders reported strategies and practices relating to partnership, outreach and data 34
