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Title page 1
Contents 2
KEY TAKEAWAYS 1
INTRODUCTION 2
INTERNET PLATFORMS: CONNECTING SMALL BUSINESSES TO CUSTOMERS 5
ADVERTISING AND MARKETING IN THE DIGITAL AGE FOCUS: AI TOOLS AND DIGITAL PLATFORMS 6
HR AND OPERATIONS TRANSFORMATION FOCUS: DATA ANALYTICS, CLOUD COMPUTING, AND HR TECH 10
E-COMMERCE AND SALES ENABLEMENT FOCUS: WEBSITE HOSTING, DIGITAL PLATFORMS, AND AI IN SALES 11
DIGITAL BUSINESS TRANSFORMATION: CASE STUDIES 14
POLICY RECOMMENDATIONS 15
CONCLUSION 16
ENDNOTES 17
Figures 4
Figure 1. SMEs' productivity as a share of large firms' productivity, measured in value added per worker 4
Figure 2. AI-enabled tool use by small businesses 8
Figure 3. Share of SMEs making e‑commerce sales in 2023 12
