Foreword 3

Executive summary 4

1 Setting the context – the sports economy today 7

　1.1 Defining the sports economy 8

　1.2 Growth drivers shaping the future 12

　1.3 Converging risks to the sports economy’s growth: Health and environment 15

2 Pathways to prosperity 22

　Pathway 1 Championing resource stewardship 23

　Pathway 2 Placing sport at the heart of cities 27

　Pathway 3 Catalysing purpose-driven capital flows 32

Conclusion 35

Contributors 36

Endnotes 37