Foreword 03

Executive summary 04

Key insights emerging from 2024

retail investor survey

Introduction 07

Context and research methodology

Current state of retail investing 13

Retail investing outlook and key trends

shaping its development

New wave of retail investors 19

Understanding the evolving demographics

of today’s retail investors

Market cycles and inflation 32

Navigating the investing landscape

in times of financial pressure

Product and platform innovation 41

The rise of new tools and platforms

transforming retail investing

Boom of AI and tech evolution 53

How AI and other tech innovations

are reshaping retail investing

Conclusion 60

Appendix 61

Contributors 62

Endnotes 64