목차
1 The voyage to total video
2 Social media needs to up its game
3 Safety first : Generative AI has to reassure marketers
4 Sustainability and marketing must merge
5 Brands tap into creator communities
6 Woke and definitely not broke: The inclusion imperative
7 The puzzle of slowing population growth
8 Stretching the limits of innovaion
9 Retail media networks are evolving
10 Livestreaming: alive and kicking
