CONTENTS

FOREWORD 3

EXECUTIVE SUMMARY 4

BIRMINGHAM’S GROWTH POTENTIAL AND OFFER 4

COMPONENTS 6

EPS EVIDENCE AND LOGIC 7

CITY PROFILE AND DEMOGRAPHICS 7

OVERVIEW OF OPPORTUNITIES AND CHALLENGES 8

ECONOMIC PROFILE 9

KEY GROWTH SECTOR OPPORTUNITIES 10

EMPLOYMENT AND SKILLS 12

HOUSING 13

TRANSPORT AND CONNECTIVITY 14

ENVIRONMENT, CLIMATE CHANGE, SUSTAINABILITY & RETROFIT 15

SOCIAL-ECONOMIC 16

BUILDING ON SUCCESSES AND ALIGNMENT TO 17

EXISTING STRATEGIES

GROWTH AND PLACE OFFER 18

SPATIAL FOCUS AREAS 19

ECONOMIC ZONES AND SECTORS 20

BIRMINGHAM TO NORTH SOLIHULL GATEWAY - OFC AREA AND 21

EBNS INCLUSIVE GROWTH AREA

SNAPSHOT OF ECONOMIC ZONES 22

BIRMINGHAM KNOWLEDGE QUARTER 23

ENTERPRISE ZONE AND THE CREATIVE QUARTER 25

BORDESLEY PARK AND THE SPORTS QUARTER 26

TYSELEY AND GREEN ENERGY INNOVATION DISTRICT 28

WASHWOOD HEATH & SALTLEY 29

HOUSING 30

URBAN CENTERS AND NEIGHBOURHOODS 32

RETROFIT ENERGY AND HEAT 33

TRANSPORT 34

CREATIVITY AND CULTURE 37

SKILLS AND EMPLOYMENT, BUSINESS PRODUCTIVITY 38

AND DIGITAL

LONG-TERM PIPELINE 39

A NEW INTEGRATED APPROACH TO 40

INCLUSIVE GROWTH

STRENGTHENED GOVERNANCE 40

INTEGRATED SETTLEMENT 41

EPS LINKAGE TO THE INTEGRATED SETTLEMENT 41

OUTCOMES 42

LINKAGE TO CORPORATE PLAN AND CITY VISION 42

SUPPORT 44

WHAT IS NEEDED TO DELIVER THE GROWTH AIMS 442 EP