Executive summary 5
Introduction 9
1 A new vision for food policy: why demand-side food policies are needed 12
    1.1 Food system challenges and the role of sustainable consumption patterns 12
    1.2 The need for food policies to adapt to today’s challenges 13
    1.3 The key role of fair food environments 15
2 Demand-side policy: designing fair food environments 17
    2.1 Improving availability (physical environment) 18 
    2.2 Improving affordability (economic environment) 18
    2.3 Improving information (cognitive environment) 20
    2.4 Improving appeal (socio-cultural environment) 21
3 Success factors for developing and implementing demand-side food policies 23
    3.1 Responding to food and diets as politically sensitive issues 23
    3.2 Dealing with the complexity of integrated food policies 24
    3.3 Managing diverging interests 26
4 The role of food strategies as tools for developing demand-side food policies 28
    4.1 Experiences with food strategies in European countries 28
    4.2 Steps in the development of food strategies 30
    4.3 Reflections on the possible role of a food strategy 33
5 How EU policies can support the adoption of demand- side measures for more integrated national food policies 34
    5.1 Development of an integrated food policy approach in the EU 35
    5.2 Developing a supportive framework for Member States 36
    5.3 Adopting EU-wide regulatory measures 38
References 41