Title page 1

Contents 6

Acknowledgment 2

Summary 7

Foreword 9

Introduction 14

The growth gap: strong support, weak understanding, and limited trust 18

Concern to shock: the power of correcting economic misperceptions 29

The 'kitchen sink': contradictory beliefs on growth and the state 39

Business, entrepreneurs and wanting to get ahead 50

The growth tribes of Britain 56

Making the case for growth 65

Conclusion: from diagnosis to mandate 71

1. Brits want growth, but don't know how best to achieve it 71

2. Brits are sceptical that the benefits will flow to them 72

3. Demonstrate how state intervention has suppressed growth and eroded living standards 72

Figures 14

Figure 1. Britain heading in the wrong direction 14

Figure 2. Brits prioritise economic growth 19

Figure 3. Growth is foremost associated with performance, production and national wealth 20

Figure 4. The meaning of 'GDP' 21

Figure 5. What are the top priorities? 23

Figure 6. What are important goals? 24

Figure 7. Important goals by vote 25

Figure 8. Brits believe economic growth impacts them 26

Figure 9. Government and large corporations benefit more than people 27

Figure 10. Brits rate the British economy as poor 30

Figure 11. Brits largely believe the UK economy has no major strengths 32

Figure 12. Most Brits do not realise that they are poorer than the Americans, Swiss, Australians, or Singaporeans 34

Figure 13. Brits overestimate the UK's economic position relative to other countries 35

Figure 14. Brits significantly overestimate the UK's economic position relative to US states 35

Figure 15. Brits are shocked and surprised, then disappointed and embarrassed, by the UK's international position 36

Figure 16. Brits back growth 40

Figure 17. Government, politics and policy are the most-cited factors for Britain's economic woes 41

Figure 18. Brits agree with a wide array of explanations for why growth has slowed 44

Figure 19. Brits most strongly believe that reducing the cost of energy and lowering taxes would lead to economic growth 47

Figure 20. All voter groups believe that higher energy costs, increased taxes on workers, and barriers to building cause the UK economy to contract 48

Figure 21. Brits place a higher priority on lowering energy prices than on environmental goals 49

Figure 22. Brits believe in reducing barriers to entrepreneurship 51

Figure 23. Brits significantly overestimate profit margins across the economy, and in particular utilities 52

Figure 24. Economic growth message testing - regression modelling 67