LIST OF CONTENTS  III

LIST OF FIGURES  IV

LIST OF TABLES  IV

EXECUTIVE SUMMARY  1

1 ASEAN MEDICAL AND WELLNESS TOURISM MARKET: KEY HIGHLIGHTS AND TRENDS (2021 – 2032)  3

1.1 ASEAN Market 360° Synopsis, 2021 – 2032 (US$ Billion)  3

1.2 Business Trends  3

1.3 Category Trends  4

1.4 Country Trends  6

2 ASEAN MEDICAL AND WELLNESS TOURISM INDUSTRY INSIGHTS  8

2.1 Industry Ecosystem Analysis  8

2.2 Industry Impact Forces  10

3 COMPETITIVE LANDSCAPE  37

3.1 Introduction  37

3.2 Company Matrix Analysis  38

3.3 Competitive Analysis of Major Market Players  40

3.4 Competitive Positioning Matrix  41

3.5 Strategy Dashboard  42

4 ASEAN MEDICAL AND WELLNESS TOURISM MARKET, BY CATEGORY  43

4.1 Medical Tourism  43

4.2 Wellness Tourism  49

5 ASEAN MEDICAL AND WELLNESS TOURISM MARKET, BY COUNTRY  53

5.1 Brunei Darussalam  53

5.2 Cambodia  53

5.3 Indonesia  54

5.4 Lao PDR  55

5.5 Malaysia  56

5.6 Philippines  59

5.7 Singapore  60

5.8 Thailand  61

5.9 Viet Nam  63