Foreword 3

Executive summary 4

Introduction 5

1 The promise of the impact economy 6

2 Emerging recognition for social impact and risks through disclosure 8

3 Healthcare as a testbed for impact markets 13

4 Overcoming the impact paradox to turn recognition into value 18

5 Actors and their roles in the impact economy 22

6 Pathways towards creating demand for an impact economy 28

Conclusion 35

Contributors 36

Endnotes 39