Summary 2

A Durable Majority: Where Is the Public on the Rejoining the EU? 4

Everyone Thinks Brexit Has Been a Failure, but that Doesn't Mean Everyone Wants to Rejoin 5

Age Isn't Just a Number - Older Groups Remain the Most EU-Sceptic 7

People like the EU's Most Obvious Benefits, but They Still Don't Know about Them 8

The Public Have New Priorities-and It's Up to Policymakers to Demonstrate That a New Settlement with The EU Can Deliber on Them 10

Old Concerns Have Loosened Their Grip on the Public Imagination, but the Media Environment Gives Them Back Some of Their Sting 11

A Really Long Negotiation Sinks Support, but the Public Aren't Closed Off to Debate 13

There Is a Premium for 'Closer Relationship', but This Takes a Hit Under Familiar Obligations 13

Aspects of a Potential New Membership Negotiation Hit Headline Support 15

The EU Is Low Salience, but It Is Possivle to Build a Vision That Both Speaks to People's Concerns and Is True 16

Looking Ahead 17